AES Corporation management (Organizational Behavior) Essay

AES Corporation the executives (Organizational Behavior) - Essay Example Money the board is urgent and the way that we have had the option to endure the current budgetary weights demonstrates our monetary quality. We quickly found a way to lessen capital consumption, arranged off resources, sold value to meet the edge calls, saved, and pulled back from unsafe business territories. We know that AES will be unable to get to the capital market and needs to depend on the inside produced reserves. Also, according to the experts report we will most likely be unable to order a reasonable incentive for the benefits that we set available to be purchased however the executives have just found a way to give an increasingly significant liquidity pad. This will leave us a superior promoted and more grounded organization with less profit unpredictability. Offering power contracts isn't an issue since individuals have the ability to support rivalry like Shell and Bechtel. The spotlight presently ought not be on the financial specialists, however on achieving liquidity. The various fronts have been assaulted at the same time. Authoritative changes have just been made so as to improve working execution, further decrease of working costs, income upgrades. Two exceptional workplaces †the Cost Cutting Office and the Turnaround Office would aid better coordination on the executives of costs. It would likewise help with taking brief choices to arrange off or hold organizations. Aside from these, what else can another top managerial staff do? Disappointments of organizations like Kellogg and Apple, who shared the vision of elective kind of big business.

Who are special needs children

Who are unique needs kids The term, sprecial-needs youngsters is characterized as kids whose formative and additionally conduct requires help or intercession past the extent of the conventional study hall or grown-up associations. Around 15 to 20 percent of all youngsters in the United States will show some type of atypicall improvement and need uncommon administrations (Bee, 1995). These youngsters incorporate kids with learning incapacities (LD), Attention Deficit Disorder (ADD) or Attention Deficit Hyperactivity Disorder (ADHD), Down Syndrome kids, genuinely and intellectually crippled kids and talented children.Children with learning inabilities may have poor memory aptitudes, inconvenience following bearings, eye-hand cordination issues and issue with recognizing letters, numbers and sounds.There is no logical clarification why kids have learning handicaps, however a few specialists accept the reason might be because of slight mind damage.ADHD influences up to 5 percent of kids up to the time of 18(Walls , 1994. At the point when hyperactivity segments are absent, it is analyzed as Attention Deficit Disorder, or ADD.Ginkgo is a characteristic enhancement utilized by some with A...Children with ADHD are inclined to eagerness, uneasiness, limited capacity to focus and imprudence. They experience difficulty tuning in, staying situated, interfacing with others and are effectively occupied. A kid with ADHD will show extraordinary side effects, as a rule before the period of 7.The most normal drug for kids with ADHD is an amphetamine called Ritalin, which delivers an incomprehensible impact. The speed animates the cerebral cortex, permitting the mind to oversee approaching tactile data efficently. Ritalin is extremely disputable since the symptoms can be very genuine, for example, restraining growth.Down Syndrome is one of the most well-known and effectively decided types of mental retardiation. It influences 1 out of 100 births among ladies younger than 35 and 5 for each 100 of lady over 40.Down Syndrome, previously called mongolism, is brought about by a chromosal abnomality. The influenced...

Teachers weren’t teachers at all Essay

Instructors assumes a significant job for making an understudies future brilliant and dynamic. They instructs us to compose, check and read, they guide and improve our learning abilities. These weren’t consistently the things an educator do. Since educators weren’t instructors by any means. All the time, we neglect to show our gratefulness and appreciation for their dedication. Instructors do require consolation and backing to feel that their endeavors re perceived. World Teachers Day commended each October 5 intends to give every instructor access the world to know their value. We thank our instructors for giving us their significant direction. A day consistently to celebrate is nothing looked at their lifetime showing us such huge numbers of things. Books and references wasn’t forever their premise of instructing. Be that as it may, sharing their background and blames turned into our premise on what ways and steps to take later on. On how an educator applies her exertion just to ensure every understudy will gain from her. Festivity of Teachers Day is viewed as the best open door for all the understudies to demonstrate their gratefulness to their instructors. By giving brilliant blossoms, welcoming cards with unstable messages and statements Teachers weren’t instructors at all Teachers assumes a significant job for making an understudies future splendid and dynamic. They instructs us to compose, tally and read, they guide and upgrade our learning abilities. These weren’t consistently the things an educator do. Since educators weren’t instructors by any means. All the time, we neglect to show our thankfulness and appreciation for their dedication. Educators do require consolation and backing to feel that their endeavors re perceived. World Teachers Day commended each October 5 plans to give every educator access the world to know their value. We thank our instructors for giving us their important direction. A day consistently to celebrate is nothing thought about their lifetime showing us such a significant number of things. Books and references wasn’t forever their premise of instructing. In any case, sharing their background and blames turned into our premise on what ways and steps to take later on. On how an instructor applies her exertion just to ensure every understudy will gain from her. Festivity of Teachers Day is viewed as the best open door for all the understudies to demonstrate their gratefulness to their instructors. By giving beautiful blossoms, welcoming cards with unstable messages and statements Teachers weren’t instructors by any stretch of the imagination Educators assumes a significant job for making an understudies future brilliant and dynamic. They instructs us to compose, check and read, they guide and improve our learning abilities. These weren’t consistently the things an educator do. Since educators weren’t instructors by any means. All the time, we neglect to show our thankfulness and appreciation for their commitment. Educators do require consolation and backing to feel that their endeavors re perceived. World Teachers Day commended each October 5 means to give every educator access the world to know their value. We thank our educators for giving us their important direction. A day consistently to celebrate is nothing thought about their lifetime showing us such a significant number of things. Books and references wasn’t forever their premise of instructing. Be that as it may, sharing their background and blames turned into our premise on what ways and steps to take later on. On how an instructor applies her exertion just to ensure every understudy will gain from her. Festivity of Teachers Day is viewed as the best open door for all the understudies to demonstrate their thankfulness to their educators. By giving vivid blossoms, welcoming cards with tricky messages and statements Teachers weren’t instructors by any means Educators assumes a significant job for making an understudies future splendid and dynamic. They instructs us to compose, tally and read, they guide and upgrade our learning aptitudes. These weren’t consistently the things an instructor do. Since educators weren’t instructors by any stretch of the imagination. All the time, we neglect to show our thankfulness and appreciation for their commitment. Instructors do require consolation and backing to feel that their endeavors re perceived. World Teachers Day praised each October 5 intends to give every instructor access the world to know their value. We thank our educators for giving us their significant direction. A day consistently to celebrate is nothing thought about their lifetime showing us such a large number of things. Books and references wasn’t forever their premise of educating. Be that as it may, sharing their background and blames turned into our premise on what ways and steps to take later on. On how an instructor applies her exertion just to ensure every understudy will gain from her. Festivity of Teachers Day is viewed as the best open door for all the understudies to demonstrate their thankfulness to their instructors. By giving vivid blossoms, welcoming cards with tricky messages and statements Teachers weren’t instructors by any stretch of the imagination Instructors assumes a significant job for making an understudies future brilliant and dynamic. They instructs us to compose, tally and read, they guide and improve our learning abilities. These weren’t consistently the things an educator do. Since educators weren’t instructors by any means. All the time, we neglect to show our thankfulness and appreciation for their commitment. Instructors do require consolation and backing to feel that their endeavors re perceived. World Teachers Day praised each October 5 means to give every instructor access the world to know their value. We thank our educators for giving us their important direction. A day consistently to celebrate is nothing analyzed their lifetime showing us such a significant number of things. Books and references wasn’t forever their premise of educating. Be that as it may, sharing their background and blames turned into our premise on what ways and steps to take later on. On how an educator applies her e xertion just to ensure every understudy will gain from her. Festivity of Teachers Day is viewed as the best open door for all the understudies to demonstrate their gratefulness to their educators. By giving vivid blossoms, welcoming cards with delicate messages and statements Teachers weren’t instructors by any stretch of the imagination Instructors assumes a significant job for making an understudies future splendid and dynamic. They instructs us to compose, check and read, they guide and upgrade our learning abilities. These weren’t consistently the things an instructor do. Since instructors weren’t educators by any means. All the time, we neglect to show our thankfulness and appreciation for their commitment. Educators do require consolation and backing to feel that their endeavors re perceived. World Instructors Day commended each October 5 means to give every educator access the world to know their value. We thank our instructors for giving us their significant direction. A day consistently to celebrate is nothing thought about their lifetime showing us such a large number of things. Books and references wasn’t forever their premise of instructing. Be that as it may, sharing their background and blames turned into our premise on what ways and steps to take later on. On how an instructor applies her exertion just to ensure every understudy will gain from her. Festivity of Teachers Day is viewed as the best open door for all the understudies to demonstrate their thankfulness to their educators. By giving brilliant blossoms, welcoming cards with tricky messages and statements Teachers weren’t educators by any means Instructors assumes a significant job for making an understudies future brilliant and dynamic. They instructs us to compose, check and read, they guide and upgrade our learning aptitudes. These weren’t consistently the things an educator do. Since educators weren’t instructors by any means. All the time, we neglect to show our gratefulness and appreciation for their dedication. Educators do require consolation and backing to feel that their endeavors re perceived. World Teachers Day praised each October 5 expects to give every instructor access the world to know their value. We thank our instructors for giving us their priceless direction. A day consistently to celebrate is nothing looked at their lifetime showing us such huge numbers of things. Books and references wasn’t forever their premise of instructing. Be that as it may, sharing their background and blames turned into our premise on what ways and steps to take later on. On how an instructor applies her ex ertion just to ensure every understudy will gain from her. Festivity of Teachers Day is viewed as the best open door for all the understudies to demonstrate their gratefulness to their instructors. By giving beautiful blossoms, welcoming cards with tricky messages and statements Teachers weren’t educators by any stretch of the imagination Instructors assumes a significant job for making an understudies future brilliant and dynamic. They instructs us to compose, check and read, they guide and upgrade our learning abilities. These weren’t consistently the things an educator do. Since educators weren’t instructors by any means. All the time, we neglect to show our gratefulness and appreciation for their dedication. Educators do require consolation and backing to feel that their endeavors re perceived. World Teachers Day praised each October 5 means to give every instructor access the world to know their value. We thank our instructors for giving us their important direction. A day consistently to celebrate is nothing looked at their lifetime showing us such a significant number of things. Books and references wasn’t forever their premise of educating. Be that as it may, sharing their background and blames turned into our premise on what ways and steps to take later on. On how an educator applies her exertion just to ensure every understudy will gain from her. Festivity of Teachers Day is viewed as the best open door for all the understudies to demonstrate their gratefulness to their instructors. By giving vivid blossoms, welcoming cards with delicate messages and statements Teachers weren’t educators by any means Instructors assumes a significant job for making an understudies future brilliant and dynamic. They instructs us to compose, tally and read, they guide and upgrade our learning aptitudes. These weren’t consistently the things an educator do. Since educators weren’t instructors by any means. All the time, we neglect to

me Essays (431 words) - Marilyn Monroe, Converts To Judaism, Norma

Marilyn Monroe's vocation as an entertainer kept going 16 years. She made numerous movies films, 24 in the initial 8 years of her vocation. Conceived as Norma Jeane Mortenson on June 1, 1926 in Los Angeles General Hospital, her mom, Gladys, recorded the dads address as obscure. Marilyn could never know the genuine character of her dad. Because of her mom's psychological flimsiness and the way that she was unmarried at that point, Norma Jeane was set in the encourage home of Albert and Ida Bolender. It was here she experienced the initial 7 years of her life. In 1933, Norma Jeane lived quickly with her mom. Gladys start to give indications of mental gloom and in 1934 was admitted to a rest home in Santa Monica. Elegance McKee, a dear companion of her mom assumed control over the consideration of Norma Jeane. Beauty cherished and loved her, reviewed one of her associates. Effortlessness, disclosing to her...Don't stress, Norma Jeane. You will be a lovely when you get big...an significant lady, a famous actor. Grace was spellbound by Jean Harlow, a hotshot of the twenties, and Marilyn would later say:and so Jean Harlow was my venerated image. Effortlessness was to wed in 1935 and because of budgetary troubles, Norma Jeane was set in a shelter from September 1935 to June 1937. Effortlessness every now and again visited her, taking her to the films, purchasing garments and showing her how to apply cosmetics at her young age. Norma Jeane was to later live with a few of Grace's family members. In September 1941 Norma Jeane was again living with Grace when she met Jim Dougherty, 5 years her senior. Beauty empowered the relationship and on discovering that she and her significant other would be moving toward the East Coast, set moving designs for Norma Jeane to wed Dougherty on June 19, 1942. Dougherty joined the Merchant Marines in 1943 and in 1944 was sent abroad. Norma Jeane, while working in a processing plant investigating parachutes in 1944, was shot by the Army as an advancement to show ladies on the sequential construction system adding to the war exertion. One of the picture takers, David Conover, solicited to take further pictures from her. By spring of 1945, she was rapidly getting known as a picture takers dream and had showed up on 33 fronts of national magazines. She was an open symbol about the entire time she was a star, she later passed on from an overdose. There was doubt that the administration may have executed her as a result of her potentially engaging in extramarital relations with JFK. Numerous inquiries stay unanswered right up 'til the present time.

Leadership theories and the role of icuenglish - Free Essay Example

Leadership is amongst the most discussed topics in the social sciences (Avolio et al., 2003 and Bass, 1990). The earlier theories started with the great men concept and focused on the personality and the behaviour of successful leaders while the later focused on the role of followers and contextual factors. In light of these shifts, in the first section, this essay will review some of the leadership theories and the relationship between the leadership and the culture creation. Bearing in mind the relevant leadership theories one may ask what is the role of a leader in a start-up enterprise? This essay argues that a leader is the architect of a start-up enterprise and has significant influence on all the decisions and shapes the future of the company. Therefore, in the second section, this essay will present leaders role on corporate branding and how he/she shapes the companys characteristics by influencing all the aspects at the early stages of company life cycle. Review of leadership theories According to Johnson (2009), Machiavelli might have been the first person to write about leadership phenomenon but it has started with the great man theory introduced by Carlyle in 1840s. Carlyle (1888) believed that leaders are exceptional people who born with distinctive qualities and destined to lead. However, this theory lacked in application as the study was based on historical leaders who have certain physical characteristics and achieved the power through birthright (Johnson, 2009). Nevertheless, some authors followed the great man theory route but focused on the common key characteristics of the successful leaders to identify list of traits such as self-confidence, desire to influence others, adaptability, intelligence and so on (Bolden et al., 2003). This stream of research came to a dead end as each study contributed a new trait to the theory and it was difficult to measure traits (Bolden et al, 2003). In his seminal review of trait theories, Stogdill (1948) concluded tha t leadership is a result of working relationship between the leader and followers. Eventually, after this study, trait theory evolved into a study of leadership behaviours (Johnson, 2009). Behaviour theories concentrated on different styles and behaviours that leaders use and how they contributed to followers performance, satisfaction and quality () simultaneously, skills theories showed that leadership could be learned (Katz, 1955). Despite the fact that behaviour and skills theories provided guidance to develop leadership skills and behaviours (Katz, 1955; Stogdill, 1947) they lacked in guiding what initiates effective leadership in different situations (Fiedler, 1964) therefore situational/contingency theories took the lead in 1964 through Fiedlers research. These theories indicated that style that leaders use depends on the situation, the task, the organisation, the people and the other external variables (Fiedler, 1964). The trait, skills and behaviour theories discussed ana lysed the leadership from the perspective of leader; situational/contingency theory considered follower and context; but the Leader-Member Exchange (LMX) theory introduced by Graen and Cashman (1975) conceptualises leadership as an interaction between leaders and followers and how leaders get work done through personal relationships with different employee groups. Similarly, during the same period, Greenleaf (1977) introduced servant leadership, which analysed the leader-followers relationship but concluded that leaders do not necessarily need to be formally recognised as leader. Leader can be anyone from any level within an organisation as long as he/she understands followers needs and help them fullfil (Greenleaf, 1978). Also, Burns (1978) analysed the leader-followers interactions and proposed transformational leadership concept which can be described as the process which leaders consider followers and inspire them to contribute and become more committed through using their perso nal charisma, individual attention to followers and intellectual stimulation. Bass (1985) further developed the concept by placing the theory more into organisational context (Ensley et al., 2006) As one can observe from the leadership review, there have been many different definitions of leadership as there are authors writing about it (Stogdill, 1974; Fiedler 1971a). Therefore, this essay defines the leadership as the nature of influencing process and its outcomes that result from leader-followers interaction (Antonakis et al., 2004). Hence the leaders characteristics, skills, behaviour, beliefs and the way they interact with the followers are vital for the company and its future therefore in the next section, this essay will discuss the influence and the role of leader in a start-up enterprise from the corporate branding perspective. Role of leader in corporate branding of ICUEnglish at start-up stage The corporate branding is considered to be the unique characteristics of a firm (Esch et al., 2004) which is the combination of the core values that the firm has (Rode and Vallester, 2005), employee behaviour (Bergstrom et al., 2002), internal and external communications with the stakeholders (Argenti, 1998) and set of symbolic representations (Balmer, 1995). According to Timmons (1999) start-up enterprises are raw entities without any organisational structure, culture or system and if they do not have a well-structured and planned corporate branding, they cannot survive in the market. Hatton and Raymond (1994) and Miller and Droge (1986) argue that the impact of leaders on firms may not remain constant over time; rather, the impact should be stronger when the firm is small and/or young because of the greater managerial discretion the leaders possess at this stage. Generally, in start-up enterprises, founder is the business and carry out everything directly and supervise subordi nates (Churchill and Lewis, 1983). As the firm go through different stages of growth, leader delegate certain job roles to the managers and as a result, he/she adopt different leadership style. For example in the early stages, leaders ability and expertise to handle the job gives life to the business however delegation is not important as there are few employees. Nevertheless, as the company grow, leader move from being the business to managing the company and the employees. Entrepreneurs values and advocacies can be implanted into the organisations culture and influence the entire team of employees over many years, even after the founders retirement or death (Baron and Shane, 2007). Therefore getting things right at the beginning and building the new venture on a strong foundation is key to the successful and strong future. One of the most important functions of a leader is to articulate and communicate a compelling vision that will motivate and energize people toward the fut ure. Idealistic visions inspire and energise people because employees want to work toward something greater than just making money for shareholders. Good leaders are always looking forward, setting a course for the future and getting everyone moving in the same direction. Good leaders are responsible for knowing the organisational environment, considering what it might be like in 5 or 10 years, and setting a direction for the future that everyone can believe in. the complexity of environment and the uncertainty of the future can overwhelm a leader therefore they might focus on internal organisational issues rather than strategically activities. (shared-leadership might play role here). According to study presented by Daft (2008), on average, senior executives spend less than 3% of their energy on building a corporate perspective for the future. Mission is the organisations core broad purpose and reason for existence. Whereas visions grow and change, the mission persists in the face of changing technologies, economic conditions and other environmental shifts. It serves as a glue that holds the organisation together in times of change and guides strategic choices and decisions about the future. Founders should create and grow their businesses with the expectation in mind that someday they may find it necessary to step down from their leadership position for the goof their company (Ling et al., 2007) Edgar Schein, a corporate culture pioneer, asserts that while leaders create culture in the early stages of an organization, culture creates leaders as an organization matures. He suggests that culture is deep, broad, and stable. It can be an unconscious determinant of who gets hired, who gets promoted and rewarded, and indeed, how the vision, mission, and strategy are lived. Founders perspective, beliefs and experiences strongly shape the corporate identity (Wickham, 2001), his or her behavious is an example to employees, the sytle of leadership chrac terises the atmosphere within the company and personal attitude is decisive for the rpocess of hiring new employees. Bring the influence of leaders and job division Founder structures the corporate branding (Wickham, 2001) but in order to inspire follower and encourage development of respect and trust among employees, he/she must be consistent with the decisions and actions (Pielstick, 1998). However, considering the other overloads on leaders shoulder such as product development, networking and finance, in addition to uncertainty, it becomes harder to keep in balance and stick to the corporate identity. Therefore, as Rode and Vallaster (2005) concluded, despite to initial corporate branding, leaders tend to change certain aspects of corporate branding according to market response and consumer needs. Leaders can use the advantage of being small, agile and flexible to change company structure at early stages, which shows the use of different leadership style however again its lead ers vision that shape the companys strategies and the future. Conclusion Link the mission to corporate image. Corporate identify expresses the internal part of corporate branding whereas the corporate image shows the reflection of corporate identity on external stakeholders. Corporate culture sits at the heart of corporate identitys and its major elements including mission statement, vision and core values (Birkigt and Stadler, 1980) of which provides the key guidelines for all managerial activities and decisions. Aligned with the corporate culture, corporate design reflects the visual side of the corporate identity including name, logo, and mascot (Sarasin, 1993). Influence of leader and decision making. Corporate behaviour shows how human resource issues are managed which includes selection, empowering and training (Lingenfelder and Spitzer, 1987). Bring theories such as ingroup, people want to work with people who have similar characteristics etc Corporate communication has internal and external aspects. Internal communication covers a ny mean of interaction within the firm, which may vary from leaders helping employees to achieve both organisational and personal goals to coordinating organisational activities (Rode and Vallaster, 2005). xxxxx . External communication represents the various ways the firm can communicate with its stakeholders including advertisement, sponsoring and any other marketing campaigns. According to Duncan (1989) culture is set of key values, assumptions, understanding and norms that is shared by members of organisation and taught to new members as correct. Carlyle, T. (1888). On Heroes, Hero-Worship and the Heroic in History, Fredrick A. Stokes Brother, New York

Green Building Employing Friendly Environment Processes - 275 Words

Green Building: Employing Friendly Environment Processes (Essay Sample) Content: (Name) (Course) (University) (Date) Green Building As termed in a context that’s easily understood by everyone, it is the act of employing processes that are friendly to the environment. These processes, when applied are very efficient especially for the surrounding (Joan, 1999). The perfect green building is a venture that would permit you to safeguard the majority of the natural habitat around the enterprise and the environment as a whole, while as yet having the capacity to deliver a project that will serve a purpose. The development and operation will advance a substantial domain for everyone, the environment included. The implications that the product may have on the environment are way much bigger than the claims of trying to protect nature. For any product produced and manufactured, it takes several processes. During these operations, a lot of energy is being used, and since most of the energy used doesn’t support green building, the whole surrounding ends up contaminated by polluted air and water to drink (Joan, 1999). Among others, there are the business implications for the organization. With the guidelines stipulated by the OSHA or other agencies which are very radical towards maintaining the green building, a venture may be threatened if there is no strict adherence to the regulations of keeping the environment clean. Some of the products also are so toxic to the environment leading to more environmentally unfriendly emissions to the ecosystem. The consequences of green building may be negative or positive depending on the criteria used to the overall market. Upon the government or any other organization campaigning for green building, the market of the products that most of these companies are producing gets subjected to a stalemate. Green building development is a billion-dollar investment and requires the steady generation summing up a large amount of an assortment of crude materials to meet the demand across the globe. By any measure, the measure of crude materials utilized as a part of structures is huge. Around the world, development exercises spend 3 billion tons of crude materials every cycle in the calendar, and it has been noted that the development business spend’s half...

Night Essay - 1084 Words

World War II and the diseased mind of Hitler were the factors the led to the Genocide. People who were not the superior race in Hitler’s opinion did not deserve to live. Jews were the target of the extermination. To establish his plan Hitler created Concentration Camps, where people were forced to work. Those that were considered useless became fuel for the gas chambers and crematory. Hitler’s long term goal was to wipe out all the Jews. In the novel, Night, by Elie Wiesel, the author retells the unforgettable hardship and suffering that he goes through while he is in the concentration camps. In this novel, Elie helps us realize and visualize the brutality and madness of the camps and SS officers. His struggle for survival and the horror†¦show more content†¦At the end Elie, his father, and other prisoners are moved to a different concentration camp, called Buchenwald. They have to travel in the bitter cold, which prevented many people from reaching the planned destination. The snow became their eternal resting place. Fortunately Elie and his father survived, or was it unfortunate? If they gave up death would become their way of escaping. When they finally reach Buchenwald Elie’s father becomes very sick and develops a disease called dysentery, which is an infection of the lower abdominal track producing pain. Even at this time Elie stays by him, but he discovers for himself it’s very hard to keep himself and his father alive. â€Å" I gave him what was left of my soup. But it was with a heavy heart. I felt that I was giving it up against my will†. He himself is very hungry, but he manages to share the food with his ill father. â€Å" Invalids were allowed to stay in the block. So I would be an invalid myself. I would not leave my father† Eliezer’s fear however prevents him from helping his father when the SS officer violently stroked him on the head. Even thoug he loved his father with all his heart he also found him a big burden, he became relived when his father died on January 29. When he learned of his fathers death those were the thoughts that occupied his mind,† I did not weep, and it pained me that I could not weep. But I had no more tears. And, in depth of my conscious, could I have searchedShow MoreRelatedShadow of the Night619 Words   |  3 PagesShadow of the Night On a freezing, dark blue night of Li, in the Village of Li-Marta. This was an old little village, the houses were nothing but ash and rubble except an old abandoned barn. The barn had creaking floor boards and a rotten wooden roof. In this abandoned barn there lived a young and confident farm boy; his clothes were ragged and full of holes. The young boy was called Rye named after the agricultural god Ren-Rye. As Rye was sitting on the creaking floor boards a thought hit himRead MoreThe Night By Elie Wiesel904 Words   |  4 PagesIn Night by Elie Wiesel, the author reflects on his own experience of being separated from his family and eventually his own religion. This separation was not by any means voluntary, they were forced apart during the Holocaust. Wiesel was a Jew when the invasion of Hungary occurred and the Germans ripped members of his religion away from their home in Sighet. A once peaceful community where Wiesel learned to love the Kabbalah was now home to only dust and lost memories. Most members of that JewishRead MoreNight, By Eliezer Wiesel1585 Words   |  7 Pages There are many important themes and overtones to the book Night, by Eliezer Wiesel. One of the major themes from the book includes the protagonist, and author of his memoire, Elie Wiesel’s ever changing relationship with God. An example of this is when Moche the Beadle asked Elie an important question t hat would change his life forever, as the basis of his passion and aptitude for studying the ancient texts and teachings of Judaism, â€Å"When Moche the Beadle asked Elie why he prayed, Elie couldn tRead MoreNight Market Marketing Essay833 Words   |  4 Pages Preparing for Night Market Success Its funny how some night markets transform almost magically into something romantic even. Is it because of the moon, the lighting, the food, the music or the people? I believe its all of those features that make a momentous night at the market. In light of this, we believe market booths have the ability to return higher profits after dark. Therefore, we have come up with several key ideas to prepare your market stall for night success. Most vendors relyRead MoreStarry Night971 Words   |  4 PagesStarry Night is a beautiful painting, representational in the type of art. The size of the painting is 29 in. by 36  ¼ in., and oil on canvas were the materials used. Van Gogh is using an expressive quality and an emotionalism viewpoint. On the left side of the painting, there is a group of black lines that curve in waves upward, coming to a point. To the lower right, there is a small town that leads up to hills and then mountains. The painting is set at night, and the sky is a wondrous swirl of burstingRead MoreThe Night Sky - Original Writing926 Words   |  4 PagesIt was a dark and stormy night, the wind blows as the ghostly moonlight filled the darkness. George the highwayman made his way toward Bess the innkeeper’s daughter. She was gazing out the window when the two of their eyes met. Hers, black as the night sky, and a dark red love knot placed on her hair. A red dress made of the fabric silk. Her h air was a dark brown, but could have been mistaken as black. Her outfit fit her personality as much as it did the highwayman. I hope he loves poetry.Read MoreSummary Of Night By Eli Wiesel1561 Words   |  7 PagesNight by Eli Wiesel Amrinder Bhuller P.2 Author: The author of Night is Elie Wiesel. In my opinion, he did a very good job in writing this story! Eli was born on September 30, 1928. Eli is currently 86 and has written a lot of books. Eli had served as a prisoner Auschwitz and other concentration camps. He wrote all his experiences in this book. The Night talks about his experiences in these concentration camps and all he went through. Everything is probably historically correct because he wentRead MoreThe s Night - Original Writing1526 Words   |  7 PagesEverything that happened in Elie Wiesel’s night. I will see, smell, and feel the holocaust through the eyes of Wiesel. â€Å"Alright, uh, Yavin. Nice name. I’m Mr. Hiraku. Are you ready?† the teacher asked, looking down at his chart for my name. â€Å"Yes sir.† I answered, a bit shakily. I had used VR before for video games, but never for something so important. â€Å"Alright. I’m going to read you off some side effects involved with this experience. ‘While participating in the Night VR experience software, you may encounterRead MoreNight, Hope, By Elie Wiesel1580 Words   |  7 Pagesthey grabbed onto it as tightly as they could. Throughout Elie Wiesel’s memoir, Night, hope is a recurring theme. Elie and the people he was around were living in the darkest of conditions, but they still were able to shine a bright light on their situation. They remained hopeful, and this inspired the world. Putting all of this together, it is evident that the theme of hope was demonstrated throughout the book Night because Elie and the Jewish people tried to remain hopeful as they were forced intoRead MoreNight Time Tour951 Words   |  4 Pagesonce more at the sea where the sunset splattered colors of red and orange on the rough surface of blue and violet. Although the boardwalk was lively with smells of French fries and the cries of s eagulls, I nuzzled into the car seat and waited for the Night Time Tour to begin. I absolutely loved long car rides; it was the perfect excuse to let idle thoughts roam and to isolate myself from the world. I only observed the outside through the window of the family van, my personal theater. The images that

Starbucks Organizational Culture And Key Leadership

Starbuck’s Strategy Segun Adeyemi MGT500 Modern Management Prof.Carolyn Green 1/21/2017 Introduction: Starbucks Organizational Culture Key Leadership, Management Traits Starbucks distinctly stands out from other food or beverage chains in terms of the consistent quality of experience, that is symbolic of the company. A number of aspects have enabled the company to foster this consistency: a culture based on communication and centered around the customer, innovation in business practices, pioneering technology integration, an international appeal and steadfast commitment to its original ideals (for example, no franchising). Starbucks Organizational†¦show more content†¦It is this willingness to embrace criticism that has allowed for openness to foster in Starbucks (Simon, 2009). As a company marketing premium products, the organizational culture is supersensitive to maintaining and preserving quality. Starbucks stores are not franchised, a unique aspect about the company, which allows for even better quality control. Company executives take it upon themselves to visit each store to ensure that the quality criteria are being met. Effectiveness of Starbucks Management Decisions Innovative offerings have been extremely relevant at Starbucks, and the company has been highly effective in implementing them from time to time. For one, high ticket coffee is not a staple for the masses, and innovation is needed to capture the imagination of its customers. Secondly, Starbucks portrays itself as a happening place, where a heavily international clientele feels just about as comfortable as the young or the artsy. When Starbucks started to offer free Wi-Fi to their customers in all of its North America locations, they were pioneers in a way because none of the other food chains were even close (it would be years before McDonald s would tie up with ATT, emulating Starbucks Wi-Fi offering). 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Biology Essential Biology Discussion - 1189 Words

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The Importance Of A Family On Cultural Diversity - 1515 Words

This essay will examine what is means to be a ‘family’ in various cultures. It will focus on three main points stated by Cheal, D (2001). The essay firstly looks at the different forms of family due to cultural diversity. Does it mean biology is important for kinship or can family be extended further than the blood? (Eriksen, 2004). As the nuclear family used to be seen at the ‘traditional family’ the discussion of if this has changed and how this has will be stated. Secondly the situational diversity and what could cause family form to change. With many aspiring for a nuclear family I will examine if certain conditions such as ethnicity, income effect this, as well the ‘taboo’ of polygyny families and when it’s seen as acceptable in cultures. Lastly the essay will briefly look at individualization and why individual preferences have caused a decrease in the nuclear family. The nuclear family is often known as the traditional family in western societies consisting of a married couple living together with their biological children. It’s believed that the nuclear family is the â€Å"fundamental building block† on which bigger family relations can be built on. Childrearing practices are also constructed on a monogamous relationship. (Ribbens McCarthy, and Edwards, 2011). Sociologist believed that family’s followed a typical family pathway were you would live with you parents and siblings, you would leave home and marry producing a small number of children and once yourShow MoreRelatedThe Structure Of The American Family Structures933 Words   |  4 PagesThe understanding of the Diverse Family Structures is important as the structure of the American family grows and changes. To be an effective teacher you need to understand your students and their family structure. 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Logistics and Supply Chain Management Zara

Question: Discuss about theLogistics and Supply Chain Managementfor Zara. Answer: History of Zara As all we know that Zara is a most famous international brand of fashion. This fashion brand is owned by the Spanish fashion group and this company started its operation in the year of 1963. Amancio Ortea Gaona, founder of Zara, opened its first outlet in the year of 1975 at La Corua. Talking about the background, then there was a factory named as Inditex established by Amancio Ortega in 1963 and this factory turns into an outlet after 10 years and it was known as Zorba in Spain and the cost of this outlet was Euro 30 at that time. After a few years, Amancio Ortega changed his outlet name Zorba to Zara. However, by the year of 1990, Zara expanded its fashion business in the US, Europe, New York, France etc. Recently, Zara also starts operating from India in 2010.ZARA successfully opened its outlets around the world and ZARA has three product lines Mens wear, children wear and Womens wear. ZARA is successful because it easily located the market trends and performs quickly according th ese changes. ZARA is now considered as global brand as it has 1820 stores all over the world and as per the records the annual sales of ZARA is around 3.8 billion EURO (Wang, et al., 2013). When comes into picture the famous Founder Ortega, his strategies always reflect high performance and best quality. Throughout his whole career as Founder, he made the people working under him reach the highest standards of quality work and always supported the employees to give their best and keep working and keep improving their performance at every level. Critical Analysis of Zara The Secret behind the success of Zara involves the Information delivery system that focused on the customers. The latest trend that is introduced in the market and the process of designing is affected by consumers at ZARA. This system is associated with the interactive communication between store managers and the creative team at headquarters in Spain. Firstly the information regarding the customer tastes, needs and about their demands is gathered by the store managers and then, this information is shared by the store managers to the design team into headquarters and this system helps in fulfilling the clients needs as well as give ideas to create new designs and styles as per the client requirement (Schlossberg, 2015). Moreover, the analysis of industry environment is must. Industry Environment: The Fast Fashion Apparel Industry ZARA is commented as the Fast fashion brand of the Fashion industry innovation. ZARA adapt the current and upcoming trends as per the needs of customers and deliver designs in just a few weeks as compared to the other fashion brands. Threat of New Entrants: For ZARA there is no threat of new entrants. The reasons for this low threat are that the costs for Marketing, production, and distribution are already divided over units of production that lowers the cost of production. For new entrants it is not an easy task as it is very difficult for them to compete and achieve its aim as in the starting point, the huge amount of funds or investments are needed to enter into the industry (Kim, et al., 2015). Bargaining Power of Suppliers: There are lots of people in the fashion industries who supply the raw material in the fashion industry and the raw materials are adequate and can be offered to the many rising countries. Due to this reason the bargaining power of suppliers is low. Bargaining Power of Buyers: The bargaining power of buyers of ZARA is reasonable as ZARA customers switching costs are low and the products offered by ZARA are at affordable prices. In the fashion Industry, the customer is the only one that is very flexible in choosing the style across a number of brands. The High Brand Loyalty of ZARA also the low possibility of customer integration is the reasons of lowering the bargaining power of buyers (Mo, 2015). Threat of Substitute Products: In this competitive industry, there is always a high threat of substitute products. There are many substitutes or can say competitors of ZARA that are a threat to this fashion industry like MANGO, HM, and FOREVER21. This high availability of substitute or competitors leads to the huge threat for the fashion retailers. There are many chances of Customer switching because of the price comparison for the same product of a different brand. Rivalry among Competitors: In this fashion industry, there are a large number of competitors and Rivalry among competitors is intense. There are a large number of fashion retailers who adopted fast fashion model like HM, TOPSHP, MANGO, etc. All the listed companies are unable to take a decision of exit the industry at will. Fundamental Reasons of Success of ZARA Business Level Strategy Cost Leadership- This is the strategy that is adopted by ZARA in order to achieve low costs but maintain high fashion. Zara gets some idea from the latest couture designs and inform to the design team then makes similar design with a less expensive fabric. Moreover, ZARA always tries to produce less quantity of dresses to sell because it is an easiest way of cutting the cost or loss when that particular design is not popular, and it can also cut the stock cost as well (Fan Lopez, 2009). Corporate Level Strategy In this strategy the Company can choose to do a multiple business. The sales revenue of ZARA comes from the business of clothing and its nearly about the 95% of the sales revenue. No doubt, ZARA is also doing the business of home furnishing items under the brand name ZARA Home, the contribution of this is nearly 2.3% of the total revenue. International Strategies Transnational Strategy- The aim of Zara is to attain both global efficiency as well as the local responsiveness. By adopting the vertical integration, Zara has more litheness than its competitors in terms of moving products from the designing to stores. Also, ZARA responds to the local customer preference changes by taking a proper feedback from the client itself and then intimate this information to the design team at headquarters to introduce the new varieties on national and international level (Dutta, 2007). SWOT Analysis of Zara SWOT analysis is very important for every organization that before making any plan or strategies. Because one should know that what are the consequences and positive outcomes of the implementation of strategies (Lewis, et al., 2003). Strengths Use of efficient IT funds to help reduce costs Interactive communication between customer and design team Inspired, quick, and responsive design team Up-to-date designs at good-looking prices Weaknesses Resist outsourcing, which leads high labor costs Negligible advertising Limited production of clothing Opportunities Fast-growing demand from Asian fashion markets Outsourcing when essential to further cut losses Launch more advertising campaigns Threats Competition from HM and the Gap MANGO (Bennett, et al., 2009). Increase in labor costs Changes in consumer tastes and preferences Saturation of retailers (Mo, 2015). Competitive Advantage of ZARA- Concept of Sustainability An organization is an established mechanism and has an organizational structure for achieving its objectives and competitive advantages on other brands. Effective organizations have strategies to mark and maintain a viable and feasible market for their products and services. The Founder, Amaciano Ortega has adopted the following growth strategies (Fan Lopez, 2009). Integration strategy is must for achieving its goals and objectives which generally include profit maximization, Goodwill and brand image, etc to sustain in the market. There are various types and forms of Integration that help the ZARA to maintain its image and sustainability in the market. For ZARA, the dynamic process of adapting to market changes and uncertainty of the market environment, organizational reorganization and integration is an important tool in effectively maintaining and efficient alignment with the ever changing environment. These include vertical, horizontal backward and forward integration. These have been discussed in detail as under: Vertical Integration: This is a strategy which is used by ZARA to utilize in order to gain effectual control over the players which are vertically placed under them in the value chain of production and distribution. This is a significant and a conscious corporate decision. This strategy includes design, just in time production, sales and marketing of the fashionable clothes and accessories. Through this integration, the corporate firms decide whether to venture into the vertically placed activity or just to focus only on production. In order to reduce transaction costs and have a secured supplier and distribution channel, the firms gain control over their distributors through various measures to increase its power in the market. Horizontal Integration: This integration strategy of ZARA involves acquiring of similar businesses and activities which are essentially placed at the same level of the value chain thus it is called horizontal integration. It includes corporate strategies of acquisition, mergers and joint ventures. This is mainly done to consolidate with competitors in the market and to drive them out in order to gain market power and control. Backward integration: Backward integration is also a strategy which entails the buying of an entity which lies above the main firm in the vertical value chain. This is done to purchase suppliers and results in better efficiencies and improved costs. Forward Integration: This is also one of the types of vertical integration and includes the acquisition of a previous firm in the market thus acquiring its consumer base. It means when the activities are increased to include several others in order to gain control in the straight and undeviating control over distribution of one's products (Crofton Dopico, 2011). The above four points are considered by the Founder Ortega to filter the processing of the company. These are followed at every step to make the organization work better. Differentiation and Similarities between ZARA DELL Zara and the other brands are very different in nature. The Dell Company follows horizontal supply chain integration, whereas Zara follows a vertical chain of integration. The production line of both the companies is very different as the products offered by the companies are not the same. Dell has come up with distinctive approach to the production of computers or electric items is dependent on third parties like on suppliers for the final product and delivery of these products, whereas the Zara is not dependent on any third party for its clothes production. The success of the company is totally because of the control on every aspect of designing, production, and distribution. This control in all business activities also helps Zara to manufacture and deliver new designs in a short period of time and this is the only reason that Zara is more successful than the other companies. The horizontal supply chain management has an advantage that it is very easy to control as you have only mi nimum responsibilities on the part of the company. On the other hand, coordinating a number of small activities has the benefit of being able to control the whole picture of the company (Bhardwaj, et al., 2011). Zara also has a control on the suppliers too, as it adopted the vertical supply chain. Also the brands, Gap Inc and HM have also developed new channels of sale. The GAP and HM developed a system of offering products, whereas Zara which does not offer its products online. A fashion brand HMs also follows the expansion strategy that involves the development of business systems in each country entered whereas the Zara has already wider range of international presence in contrast to both Gap and HM, this is the reason that ZARA become a global company in a very less period. Differentiation and Similarities between ZARA and MYERS Basically, Myers is the departmental store that is offering the basic needful product to the people. Thus, the products offered by the both the brands ZARA and MYER are different. Zara has always focused on the demographic and psychographic conditions before starting any outlet, whereas the Myers do not focus on the demographic and psychographic factors because the products offered by the departmental store do not need to analyze the location, taste of the customers because it already focus on the products which are a necessity for any individual. The market of Myers is uncertain as the target market of Myers is also comprised with different categories of customers. On the other hand, the market of Zara involves a lot of creativity and innovative approaches and changing trends so it attracts the people aged between 20 to 35 years. The products offered by the Myers are large in numbers and it is very difficult to attract the customers as the customer services of Myers are not very app roachable. (Orcao Prez, 2014). Conclusion and Recommendations Effective and fruitful leadership roles have proved to be not only an origin ZARA effective competitive advantage, but it is also a very significant hampering aspect to entry. For example, as we all know that ZARA is among that only Fashion Brand with all the essential abilities to establish a good Brand image. It has also built in important switching costs through heavy and advanced technology. In the healthcare sector, through its RD abilities, it has made a strong and the qualitative leadership position in advanced health sciences. By analyzing the strengths and weaknesses and threats and opportunities, it is imperative to work on them and make the company more progressive. Certain objectives should be set beforehand to develop the product strategy and hit it in the market and while setting out the objectives, following should be kept in mind. Some of the objectives are as follows: - The objective to compete against your competition will require more efficiency and efficacy from your team members. The objective to achieve a specific date for launching the product and services will be influenced by demand for such products during the time when it is launched. The objective to respond to your customers' demands and expectations requires time for setting out research to make sure that the product is developed at the right time, for the right person and in the right conditions. References Bennett, H., Bennett, S. Joines, H., 2009. HM vs. Zara: Comparing Marketing Strategies, Available at: https://dianajoines.files.wordpress.com/2009/09/final-term-paper-hm-vs-zara-marketing-strategies.pdf Bhardwaj, V., Runyan, R. Eickman, M., 2011. A case study on the internationalization process of a born-global fashion retailer. The International Review of Retail, Distribution and Consumer Research, 08 July, 21(3), pp. 293-307. Crofton, S. Dopico, L., 2011. ZARA-Inditex and the growth of fast fashion, Available at: https://www.ebhsoc.org/journal/index.php/journal/article/viewFile/216/218 Dutta, D., 2007. Retail @ speed of fashion: Third Eyesight, Available at: https://thirdeyesight.in/articles/ImagesFashion_Zara_Part_I.pdf Fan, Y. Lopez, C., 2009. Internationalisation of the Spanish fashion brand Zara. Journal of Fashion Marketing and Management: An International Journal, 13(2), pp. 279 - 296, Available at: https://www.emeraldinsight.com/doi/abs/10.1108/13612020910957770 Kim, M., Truong, N. Ha, J., 2015. ZARA in Korea: The Myth of Success . Journal of Marketing Thought, February, 1(4), pp. 64-71. Lewis, K., Lewis, M. Machuca, J., 2003. Zara: The Inditex Story. An International Journal, Volume 2, pp. 1-6. Mo, Z., 2015. Internationalization Process of Fast Fashion Retailers: Evidence of HM and Zara. International Journal of Business and Management, 10(3). Mo, Z., 2015. Internationalization Process of Fast Fashion Retailers: Evidence of HM and Zara. International Journal of Business and Management, 10(3), pp. 1-20. Schlossberg, M., 2015. This Spanish retailer with the 'best business model' in apparel is scaring Gap, Abecrombie Fitch, and J. Crew, Available at: https://www.businessinsider.in/This-Spanish-retailer-with-the-best-business-model-in-apparel-is-scaring-Gap-Abecrombie-Fitch-and-J-Crew/articleshow/50251799.cms Wang, X., Tan, T., Kao, H. Tao, Y., 2013. Zara Synopsis: history, Available at: https://www.sfu.ca/~sheppard/478/syn/1123/Synopsis6.pdf

Haemolytic Transfusion Reactions-Free-Samples-Myassignmenthelp

Question: Describe the Pathophysiology of an Acute Haemolytic Transfusion Reaction. Answer: Pathophysiology of acute haemolytic transfusion reaction A haemolytic transfusion reaction is referred to the complications occurred after a blood transfusion, as a result of harmful reactions between the transfused RBCs with the recipients immune system (Massey, Davenport Kaufman, 2013). Aetiology The lack of compatibility among the donor and receivers blood is the key reason behind the immune reaction. In that condition, the immune cells of the recipients immune system attacks and destroys the incoming RBCs. The 2/3rd of these transfusions related issues are caused by a medical error in identifying the patient, blood sample or blood component and 1/3rd is due to an misconduct by the transfusion service. The key mediators of the immune reactions are the IgM or IgG antibodies or the non-ABO IgG antibodies like Rh, Kell or Duffy (Harmening, 2012). Risk factors Multiparous women, previous blood transfusion history, emergency uncross-matched transfusion, IgA deficiency, volume overload, transfusion of fresh frozen plasma, uncalibrated or poorly maintained blood warmer, mechanical damage of red cells, inadequate patient handling by staffs, inadequate diagnosis, concomitant medications are the key risk factors for developing haemolytic transfusion reaction (Bolton?Maggs Cohen, 2013). Pathogenesis Durring the first phase, the IgM/ IgG antibody of the recipient reacts with the transfused RBCs cell membrane. However, haemolysis occurs, if these antibodies are capable of activating components of complement system, i.e. C1 to C9. In the next phase, the RBCs, the non-hemolyzed RBCs bind to phagocytic cells, through IgG or C3b receptors; thereby stimulate the cytokine production, including IL-8 and TNF alpha. Then through phagocytosis, the bound cells are destroyed. This step is followed by the systematic effects of anaphylotoxins, C3a and C5a, cytokines; which then produce the clinical signs and symptoms of the haemolytic reactions (Bersus et al., 2013). Clinical manifestation The clinical manifestation of the haemolytic transfusion reactions are usually represented within 24 hours. These include the followings: Chills Fever Hypotension Renal failure Back or flank pin Oliguria Epistaxis Disseminated intravascular coagulation (DIC) Decreased fibrinogen Elevated bilirubin Hemoglobinemia Hemoglobinuria Clinical reasoning cycle Consider patients situation The patient, Mr. Ha had a medical history of gastric ulcer, hypertension and was getting tired easily. He was also passing black stool from last 3 years. His haemoglobin count was high, i.e. 89 mmol/l, indicating destruction of RBC. The blood pressure was also significantly low. The patient was prescribed with 2 units of PRBC transfusion. However, the second unit was ceased, when the patient represented symptoms of high temperature, 220/ min pulse rate along with shaking and stiffness. In this context, the following nursing care plan is being developed for the patient. Collection cues The patient had gastric ulcer and hypertension. His initial blood haemoglobin was high, along with the significantly low blood pressure, i.e. 60/90 mmHg. It indicates leakage in blood circulation or destruction of red blood cells. Upon the cessation of his second unit of transfusion, the pulse rate was dangerously high, i.e. 220/min along with high temperature. It has also been revealed that the patients vital signs were not measured through 1.15 hours. Process information Processing the available information, it has been revealed that the key cause of the adverse situation of the patient is lack of frequent monitoring the vital signs. Moreover, the situation is likely to rise as a result of incompatible transduction of blood cells. The high pulse rate, shaking and high temperature also indicate the occurrence of immune reaction or anaphylacytic reaction (Forbes Watt, 2015). The nurses should be more careful to monitor patients vital signs frequently, to prevent these kinds of severe reactions. Identify issues In the current situation, the patient is having high temperature, high pulse rate, losing consciousness and started shaking. Therefore, it is important to prioritise the key issues, which needed to be addressed first. The key issues are: High temperature and shaking High pulse Losing consciousness and haemolytic reactions in blood Establish goals Based on the key issues identified in the case, it is important to establish care goals for the patients. Therefore, the immediate key goals for the patient would be: To reduce temperature and control shaking To reduce pulse rate and control fluctuation of pulse rate To cross-check the patients compatibility to the transfused cells To Monitor vital signs and report deterioration To maintain IV line Take action To control the initial high temperature, the nurse need to report to the physician first and upon consultation, antipyretic medications should be provided. Moreover, to control patients shivering and stiffness, chloropromazine and diazepam could be administered, upon consultation. Intravenous saline solutions should be started to replenish fluid loss (Marcum, 2012). As the patient has undergone the previous situation, as result of infrequent monitoring, nurse should monitor patients vital signs every 5 minutes. To deal with inadequate cardiac output and hypotension, the IV line should be started with 0.9 % saline solution (NaCl) immediately. As the patient is losing consciousness, the nurse should continuously communicate with the patient, to reduce the risk of losing consciousness completely. Urine specimen should be tested for determining the presence of haemoglobin in urine (Alfaro-LeFevre, 2012). Immediately after recognizing the adverse condition, the transfusion should be ceased and patients actual order for the blood type and the administered packet of blood should be cross-checked for any kinds of administration error. To control further deterioration, the nurse should immediately consult with the physician and administer drugs including antihistamines, steroid, vasopressor or fluids to reduce allergic symptoms immediately and reduce the fatal risk (Ahopelto et al., 2011). Evaluate outcomes Evaluating the patients current situation and the interventions implemented for the patient, it can be interpreted that the patient would be benefited from the solutions, as these have been implemented in an evidence-based manner (Alfaro-LeFevre, 2012). Moreover, it can be interpreted that transfusion reactions should be performed upon checking the compatibility more than one time. Reflection Dealing with the case of Mr. Ha, the importance of cross-checking blood component compatibility between donor and recipient has been understood significantly. In addition, the role and accountability of a nurse in case of a patient with transfusion reactions, have also been understood. Reference List Ahopelto, I., Mikkil-Erdmann, M., Olkinuora, E., Kp, P. (2011). A follow-up study of medical students biomedical understanding and clinical reasoning concerning the cardiovascular system.Advances in health sciences education,16(5), 655-668. Alfaro-LeFevre, R. (2012).Applying nursing process: the foundation for clinical reasoning. Lippincott Williams Wilkins. Bersus, O., Boman, K., Nessen, S. C., Westerberg, L. A. (2013). Risks of hemolysis due to anti?A and anti?B caused by the transfusion of blood or blood components containing ABO?incompatible plasma.Transfusion,53(S1), 114S-123S. Bolton?Maggs, P. H., Cohen, H. (2013). Serious Hazards of Transfusion (SHOT) haemovigilance and progress is improving transfusion safety.British journal of haematology,163(3), 303-314. Forbes, H., Watt, E. (2015).Jarvis's Physical Examination and Health Assessment. Elsevier Health Sciences. Harmening, D. M. (2012).Modern blood banking and transfusion practices. FA Davis. Marcum, J. A. (2012). An integrated model of clinical reasoning: dual?process theory of cognition and metacognition.Journal of evaluation in clinical practice,18(5), 954-961. Massey, E. J., Davenport, R. D., Kaufman, R. M. (2013). Haemolytic Transfusion Reactions.Practical Transfusion Medicine, Fourth Edition, 77-88.

Voyages of Self-discovery free essay sample

My life has been somewhat like a mosaic. As a child, I have been raised in a proud Taiwan culture (proud both in terms of its Chinese language heritage and tradition). Yet I have a family who greatly values independent thought and thus exposed me to a myriad of environments and diverse cultures. I spent the majority of my elementary in Canada where my dreams and aspirations took shape. The free and idyllic atmosphere there (both in school and in social situations) fostered my risk-taking and inquisitive spirit. Even after I had gone back to Taiwan, the image of Canada was planted in my mind. Though I love my home country, growing up there was not what I really wanted. At school, students were just expected to â€Å"follow the directions.† That was not me. I wanted to doubt, to question, and to be skeptical even towards authority. Curiosity is in my nature. We will write a custom essay sample on Voyages of Self-discovery or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I could not help myself. It was then I decided to coming to the States in hopes of better pursuing my dreams and figuring out my life. Here, I have seized every opportunity to broaden my horizons and work for the benefit of the larger community. I flew to the Amazing Meeting at Las Vegas, a convention of some of the world’s best science communicators, and conversed about the importance of science literacy in today’s society. I traveled to the stone coasts of Vancouver and worked alongside a dozen whale researchers, helping me recognize the fragility and tentativeness of life on Earth. I attended Secular Humanism gatherings and equipped myself with the weapons of reason against the nonsensical and the irrational—ultimately, to safeguard freedom of inquiry and investigation from religion and superstition. During these experiences, I had a plethora of opportunities to explore my inner self. I discovered qualities that are harmonious with those that I value and place in high esteem: appreci ation of beauty, honest inquiry, and love for the truth. In the middle of high school, my exploratory journey continued. Carrying a deep will to question, I embarked on a philosophical exploration quite unlike those during my childhood times. Why am I here? What am I here for? What is the meaning and purpose of existence? This time, my vehicle was my mind, and my voyage was one of self-discovery. My love of contemplating courageous questions eventually (or perhaps inevitably) led my winding path to gates of science. Previously blinded by the trivialities of daily life, science opened my eyes and my senses to the larger universal reality outside of my own little shell. The scientific outlook of the universe shattered my self-conceived vanity in daily life. It unveiled a world far beyond my wildest childhood imaginations—the vastness of astronomical space, the immensity of geological time, and the elegant complexity and richness of life on Earth. Think about it! Our brains may be the only objects in the entire universe capable of con templating its own existence! From my lonely point in cosmos, a sudden awareness of the immense inexplicability of the universe dawned on me. It was then T.S. Eliots words wafted a new profound personal meaning, We shall not cease from exploration, and the end of all our exploring will be to arrive where we started, and know the place for the first time.† Sometimes in my sleepless nights, whenever existential doubts threaten to come back and haunt me, I would lie on the grass on my backyard and silently stare skywards. I would sit on the edge of the pond as the Milky Way gradually comes into view, extending across the sky and slowly claiming the night. The clear waters reflect both the shimmering brilliance and the immensity of the heavens. Infinity above. Eternity below. While pondering the deepest questions of human existence, I would lie there, enchanted by Andromeda, Gemini, Orion, and tearful with the unheard symphony of the cosmic harmony. I would set my mind free and gaze across the millennia to view humanity residing in space, having built a glorious civilization among the stars. Imagine! They will have glimpsed inventions, ideas, and worlds undreamt of in our present day. Even though I may not live to witness that monumental moment, I take comfort in the fact that I have the potential to comprise a small but important role in this timeless pursuit of knowledge and wisdom—the uniquely human endeavor we call science. Over the years, I have come to realize that science is itself a voyage of self-discovery—although my lifelong search for who I am and how I fit into the world has come to an end, I have just begun the eternal adventure of finding out what it truly means to be human. In understanding the world around us, we are in turn searching for our place in the universe. I am an explorer still. At times, Carl Sagans immortal words ring in my mind, The scientific enterprise spans the generations; we remember those who prepared the way, seeing for them also. Thus in my time and my generation, I carry a special responsibility to further our understanding of the cosmos and ourselves. And in doing so, I will contribute my part and advance anot her step on humanitys ladder reaching for the stars.

How to Create a Synthesis Essay Topic List

How to Create a Synthesis Essay Topic ListThe process of writing a synthesis essay topic list involves two basic steps. Firstly you need to collect all the relevant facts and information about a topic, and then you write an essay that will illustrate how these facts and information are relevant to your topic.This is all about determining the main point and explaining why it is so important. If your topic is one on world politics and the reason for the event you are trying to relate to is world conflict then you will need to know what went on during World War Two, the importance of the atomic bomb and what happened afterwards.There is some basic research work that has to be done before you can create a synthesized essay topic. You should be aware that most essay topics come from either research or a thesis statement.Thesis statements often times present the main point of the article or thesis and most likely many supporting arguments, this makes it very difficult to piece together a c onclusion. The research will generally involve seeing what has already been written about the issue, and doing your own reading, and after that you will have to consider a variety of different points to get your point across.It is all about breaking down your thesis and presenting your facts in such a way that it can be both logically and succinctly explained to the reader. Most of the time it is possible to explain your thesis in less than a page, and if you do have a couple of sentences to say then it is worth considering using more than two.Once you have your main point and supporting arguments, you can then move onto developing a thesis statement that will state your overall thesis and explain why you believe this to be the case. At this point you will want to look at researching any background or facts that may be needed to support your thesis statement.It is always easier to find a primary source than a secondary source, but it is important to note that you should always ensur e that the primary source backs up the information you have on hand. If you are not sure of how to go about finding a primary source then it is always best to seek expert advice.When you are finally ready to create your essay then you need to know where you are going with your topic. You can look online at various syllabi to see what each professor is teaching, or you can look at any books that have been written by the authors of the course and obtain information from these sources.

The Best eBook Template to Generate More Subscribers (With Easy Ideas)

The Best eBook Template to Generate More Subscribers (With Easy Ideas) As  a marketer, you’re creating a lot of content, and you want that content to generate subscribers. To generate those subscribers, you need to create content upgrades  your audience is chomping at the bit to download. You also know that giving away free ebooks as a content upgrade is a great way to generate more subscribers. Why? Because ebooks provide a ton of value which can convince your customers to give up their email address. At , we’ve generated as many as 2,625 new email subscribers from an ebook following the process you’re about to learn. But are ebooks worth the effort to build? Absolutely! And with the right template and outline, creating an ebook can be easy. This post will walk you through the nine steps you need to take to create and write an ebook effectively. Plus we’ve included three templates, so all you have to do is fill the text and turn it into a PDF. There’s no need for a designer. So you can throw the excuses of not having time to write an ebook out the window, and create content that generates subscribers and subsequently helps you grow your customer base. The Best eBook Template That Will Help You Generate More Subscribers In 9 Easy StepsDownload Your Ebook Template Bundle (Word + PowerPoint) Download your ebook template bundle to create ebooks at the drop of a hat quickly. Inside you’ll find: eBook outline template:  This template will help you format your thoughts and ideas before you start writing so you can stay on track. PowerPoint eBook template:  This PowerPoint ebook template will let you quickly customize and format your ebook so all you have to do is hit publish. Word  eBook template: This word template is another way for you to format, customize, and create your ebook. With these three templates, you won’t even need a designer to help you wrap up your ebook. You can do it all yourself. Grab this free #ebook template bundle from @to build your brand's authorityWhat Is An Ebook? For marketing purposes, an ebook is a brief book on a specific topic that is available in a downloadable format such as PDF, .mobi (to read on Amazon Kindle), and .epub (to read on Barnes and Noble Nook and other e-readers). These ebooks provide a variety of benefits for marketers, including: Generating subscribers Allowing you to reuse content you’ve previously written Telling a comprehensive story Getting your content on more  channels Ebooks provide something of value for customers while capturing information for the marketers who create them. Why Are Ebooks So Important For Marketers? Ebooks allow marketers to dive into a topic and teach their audience about it. The fact of the matter is blog posts sometimes can't be long enough to cover an entire topic, and if a topic is complicated, it can be challenging to cover in one post. By creating ebooks, marketers can target their audience and build content upgrades  that provide additional value for their readers. By ensuring that value, customers are then willing to share valuable information in return (ie. their email address). 9 Steps To Creating Your Own Ebook Writing an ebook can be easy as long as you plan. Because these books are a bit lengthier than your average blog post, it can be easy to get off track. However, by using this nine-step process, you’ll be able to, as we say at , plan your work, then work your plan. Here's how to create the perfect ebook for your business in nine steps.Step One: Choose Your Topic The first step in creating your ebook is to choose a topic. These topics should be something that your audience wants to learn more about. What questions do they have that you want your ebook to be able to answer? Now, you may already know the topics that your audience is interested in. If you don’t, you can use some necessary SEO keyword research skills to find out what your audience is interested in. So let’s say for example, that your audience is interested in gardening. To find a specific topic that your audience is interested in, open a tool like Moz  or Ahrefs  and type your subject into the search bar: From there, you’ll see a related list of keywords that match the topic you first entered. In the case of our example, our marketer might want to write an ebook on gardening tools, since it appears in list: If you don’t want to use keywords to determine your ebook topics, you could also pose a question to a Facebook group (if your brand has one) and ask what your audience wants to see directly. You could also create a survey using tools like Survey Monkey  or PollDaddy  and send it directly to your audience via email. Some questions you could ask your audience are: What are topics in our [industry] that you would be interested in learning about? What problems are you currently facing? What are the biggest problems your team is facing? Once you have determined what topic you want to cover, record it in your ebook outline template: Recommended Reading: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers [AMP 057] 4 Simple Brainstorming Techniques That Will Help You Write Killer Content This Is The Best 30-Minute Content Marketing Brainstorming Process Step Two: Create Your Title Once you have your topic decided, you need to figure out what major subtopics you want to cover in your book. These subtopics should help you zero in on the angle you want your ebook to cover. By zeroing in on an angle, you can avoid rambling to fill space. So let’s go back to our gardening example. The angles our example ebook could have may revolve around: Basic gardening tools list Kid-friendly gardening tools Ten types of gardening tools Best gardening tools List out potential angles for your book in your outline template: So for this example, our angle could be how to choose kid-friendly gardening tools. Once you have your angle figured out, you can create your title. Your title should answer a question your audience has about the subject to spark your audience’s  curiosity. Here are five fill-in-the-blank ebook headline templates you can use to get started. How To Do [Subject of ebook] in [Number] of Steps The Ultimate Guide to [Subject of ebook] How To [Subject of ebook] like a pro. The Beginners Guide to [Subject of ebook]. How to [Subject of ebook] to [benefit of reading your ebook]. Write out ten possible titles in your outline and choose the one that fits the angle you want to cover the best. Recommended Reading: Here Are The 101 Catchy Blog Title Formulas That Will Boost Traffic By 438% 43 Data-Driven Headline Ideas From 1,000 Of The Most Popular Posts ’s Headline Analyzer Step Three: Outline Your Chapters And Write Your Headers And Subheaders Once your title is decided,  you can move on to writing your ebook right? Not exactly. Before you jump into filling the pages of your ebook with the information,  outline your chapters and write your subheaders. This is an essential step in your ebook creation process because it will allow you to decide the order you want to share your information in. Plus it can help you avoid rambling. Remember,  this ebook is not your end all be all, magnum opus of your marketing career. Only include as much information as you need to thoroughly teach your reader about a topic. That means your ebook could have three chapters in it or seven. It needs to be as long as it needs to be to cover your topic and angle comprehensively. But no further. This is also why it is so important to have your angle figured out before you start writing. One way to do this is to create a mind map and highlight which portions of a topic you want to cover. Here’s an example of what a mind  map could look like: Let’s say our subtopic was finding the kid-friendly gardening tools for the job. After going through all of our research,  the team decides  this ebook is going to be broken into five  chapters. Our example gardening ebook could have the following chapters: Why having the right tools is so important for kid gardeners. Choosing your kid-friendly planting tools. Choosing your kid-friendly watering tools. Choosing your kid-friendly weeding tools. Choosing your kid-friendly harvesting or collection tools. Fill in your chapter titles in your template: Once you have your chapters outlined,  you can create the headers and subheaders within each one. These headers will help guide your reader and allow them to skim through and find information on the topic they  are looking for. One of our own writers,  Jordan Loftis, suggests creating your headers and subheaders as questions you want to answer in this chapter of your ebook. Now let’s say you don’t know questions your audience may have, how can you figure out what they are? You can send another survey or include questions in your initial survey that ask your audience what they want to learn about your potential ebook topic. Include open-ended questions like: What are five things you’d like to know about [subject]? What information do you need in order to solve [problem]? What do you already know about [subject]? Where have you already looked for information on [subject]? In the first chapter of our gardening ebook, some example header and subheader questions that your audience may want answers to could be: What types of kids gardening tools are there? What is a list of gardening tools that are safe for my kids? Where can I find the best gardening tools for my kids? How can I tell what a good tool for young children is vs. a bad one? What is the proper way to organize and store my kids tools so they last? Take those questions and format them into statements that become your headers. Once you have your chapters and headers worked out, you can transfer them into one of the ebook templates you downloaded earlier. Step Four: Write Each Chapter Now that you have your outline, you can start writing. For some, this can be nerve-wracking and cause writers to stare at a blinking cursor for hours on end, but not you. You have your outline to follow, so you know exactly what you want to write about. Even though your chapters and headers are in statement form, use the question-style headers you came up with earlier to guide your writing. Think of it like interviewing yourself; your reader has a question, and you are the expert with all the knowledge they need. As a blog writer, I find that writing for shorter periods of time helps me knock out blog posts as quickly as possible. So as you write  your ebook, try the following: Find someplace quiet. Turn off your phone. Turn off your computer notifications. Grab a glass of water. If you want to listen to music, try something without words. (Spotify’s Deep Focus playlist is a great option). At this point, you could also recycle your blog posts  and use that information in your ebook. Once you’re ready, add your written content to your ebook template. Once your chapters are written (but not edited), you can move on to drafting your foreword, introduction, and conclusion. Your foreword should explain to your reader why they would want to read this ebook. It should answer the question,  Ã¢â‚¬Å"Why should I (an audience member) read this book? What’s in it for me?† For our gardening ebook example, the foreword would address how we always want kids to be able to help in the garden but sometimes they can cause a mess instead of being helpful. The benefit to them is that they will be able to find the right tools to choose for their kids. Your introduction should summarize what they are going to learn reading this ebook. You should explain to your audience what they are going to learn and why they should care. In our example, this book will teach readers how to choose the right tools that will allow their kids to learn about gardening, but not cause a giant mess in the process. And your conclusion should summarize what they have learned from reading this ebook.  It should tell your reader what they’ve learned and how this will benefit them. At the end of our example gardening book, they should know what tools are great for kids who want to garden and how to properly store them to get as much use out of them as possible. Step Five: Edit and Format Your Ebook At this point, you should have a rough draft of your ebook template. Now you need to edit your draft. There are two steps to your editing process. The first one is editing for spelling and grammar. This is the point where you need to make sure you used the proper form of there  vs. they are  or that you added commas in the right places. Editing tools like Grammarly  or Hemmingway  may help you out here, but don’t solely rely on them to catch every error. Nothing beats a set of human eyes reviewing your content. Once your spelling and grammar check is complete, you can move on to line editing your ebook. Line editing is the process that allows you to ensure that your content is easy to read and you’ve thoroughly covered your topic. Taking a break in between your spelling and grammar check before you read your ebook is essential. You can line edit by reading your ebook draft line for line, or you can read it out loud. When you’ve completed your line edits and you know your content is error-free, you can move on to formatting the text in your ebook. Catherine Howard suggests  you do three things when formatting your ebook: Forget about page numbers. Remove all your indents or tabs. Avoid having a three or four line gap between your writing. The last step in your editing and formatting process is to call out quotes and statistics that you want to call to your reader’s attention. You can do this by blocking the text or changing the color: It’s important to remember that ebooks are displayed across a variety of different formats (PDF, .mobi, and .epub, for example) which means that how the book looks will be different in each one. Best practice here suggests writing your ebook in Microsoft Word and use word styles. This video walks you through how to format your ebook: If you choose to format your ebook for formats beyond the traditional PDF (which you can export from your Word ebook template that complements this blog post), the free tool Calibre will help you export your Word file into .mobi and .epub. This post  walks you through that process step by step. If you choose to do this, you may opt to provide your subscribers all three versions in a zip file so they can choose their optimal reading experience (PDF, Kindle, or Nook). Step Six: Create Graphics And Other Design Elements The next step in your process is to create any graphics or other design elements that you want to add to your ebook. Remember that graphics should not be added to your ebook at random;  they should always be used to enhance your readers understanding of the concept. If you don’t have a designer at hand,  tools like Canva  or Piktochart  can be a great place to create your graphics. If you just want to add images to your ebook, sites like Unsplash  or Stocksnap.io  are great places to find free stock photographs. Once you have graphics designed, you can add them to your ebook. Recommended Reading: How To Make The Best Blog Graphics (For Non-Designers) How To Design The Best Blog Graphics With Free Tools And Design Theory The Know It All Guide To Color Psychology In Marketing + The Best Hex Chart How To Make An Infographic In 7 Easy Steps Step Seven: Build The Landing Page That Will Host Your Ebook Ebooks can be hosted in a variety of formats to attract subscribers including blog posts, emails, and landing pages. You don’t have to host your ebook on a landing page, but it can be a great place to direct your audience with little effort. Plus, you don’t have to worry about your ebook becoming buried in an out-of-date blog post. As a marketer, building a landing page can get complicated, especially if you don’t know how to code. That’s why tools like Unbounce  or LeadPages  are great options that allow marketers to easily create their own landing pages without knowing directly how to code. Just start on a site and choose a template to build from. Both LeadPages  and Unbounce  have models created explicitly for ebooks. These tools also help you host the ebook file itself, so once a subscriber gives you their email address, the page will automatically deliver the ebook. Simply select your template and start designing. Then follow the instructions from the respective tool to launch your landing page. Once your landing page is complete, it should look something like this: Some tips to keep in mind as you draft copy for the ebook landing page: Look to the information in your foreword for inspiration. Your goal is to convince visitors they need the ebook to solve a specific pain†¦ and to solve that pain, they simply need to give you their email address. Make them feel like they’re missing out if they don’t download the ebook. Others who downloaded the ebook already have experienced amazing results because of it†¦ right? Include testimonials, write copy that appeals to the fear of missing out, and reiterate that their life could be so much better if they simply downloaded the ebook. Recommended Reading: How to Write Landing Pages That Will Boost Your Conversions Step Eight: Add Calls To Action  Into Your Landing Page Once you have your book formatted and your landing page built, you can move on to adding your CTAs (call to action). The primary purpose of creating your ebook is to generate subscribers,  so you want as many people as possible to download your book. Creating the right CTA is essential to making that happen. CTAs should ask your reader to do something: Writing a great CTA is easy, you just need to tell your audience what they are going to get in exchange. According to Crazy Egg, there are six characteristics of a high-performing CTA button. They are: That your CTA is a clickable button. They have a compelling copy that takes action-oriented approach. They are placed logically on your page. They are a contrasting color from your page. They are close to the previous action your customer has taken. I.e., if they filled out a form, the CTA button would be right underneath it. They don’t compete with other things on your web page. Here are 54 words and phrases you can use in your CTAs: You can even create multiple CTAs, and A/B test  (which both Leadpages and Unbounce allow you to do) them to find which ones work best for your audience. Recommended Reading: How To Write A Call To Action In A Template With 6 Examples Step Nine: Promote Your Ebook The last step in your ebook creation process should be to promote it. The likelihood of someone randomly stumbling on to your landing page and finding your ebook is a little too close to the â€Å"hope is a strategy† approach,  so you need to give it a boost. There are a few different ways you can do this. Email Campaigns One way that you can promote your ebook is through an email campaign. Set up a series of emails that go out to your general list or a list of people who you think would be interested in downloading your ebook. Recommended Reading: What Are Good Email Click-Through Rates? We Share Our Data With You. The Complete, 4-Step Email List Building Strategy That Will Make You Successful Create a specific CTA for your emails and draft your content ahead of time. You can add tracking links (via bit.ly) that lead to your landing page so you can see how many of your email subscribers have clicked the link and downloaded your ebook. However, you can create the most compelling copy in the world but that won’t mean anything if your audience doesn’t see it. Which is why you need to send your email at the best time. Once your email is sent, track opens, clicks to your links as well as downloads of your ebook. Your email tracking data should be stored within your email service provider. For a project of this magnitude, ’s Head of Marketing Demand Generation, Nathan Ellering, suggests sending at least three emails to your existing subscribers over the course of three weeks. Social Media Campaigns Another way to promote your ebook to your followers is through a social media campaign. Social campaigns are an easy way to promote your content directly to your audience. How do you know how often to promote your ebook on each of your social media channels? Here is an infographic on the best publishing schedule for your ebook landing page: Using this promotion schedule will make it easy to maximize the reach of your content and get it in front of as many eyes as possible. Make Project Managing These 9 Steps a Cinch When you're releasing an eBook, it takes a lot of hands to make it come to life. You'll need: Writing. Editing. Design. Social media promo. Email promo. A landing page. makes it easy to manage all the moving parts of your marketing projects. With the Kanban dashboard, you can create custom project workflows so you can easily see exactly what stage your eBook is in. Here's how it works... First, navigate to the "project view" in your left-hand menu. From here, you can see what phase your eBook is in. Ready to move it from design to promo? No prob – just drag and drop. Keep that eBook project moving forward by focusing on the crucial steps. Everyone on your team is in the loop – which means fewer meetings and more time to get work done. Now, Let's Talk Topic Ideas This can often be the most difficult part of writing an eBook. Trying to figure out a topic that hasn't been already talked about to death is no easy feat. Here are 5 easy ways to compile your eBook. Repurpose Blog Posts As mentioned earlier, chances are you've got an eBook goldmine sitting right under your nose and you don't even realize it. One of the easiest ways to get your eBook going is to stitch together several of your blog posts to create an ultimate how-to eBook. Say you've got a bunch of posts about marketing automation... Create an "Ultimate Guide to Marketing Automation eBook" where relevant blog posts are fused together in a coherent way. You can re-write the content so it's different, without having to re-invent the wheel. 5 easy ways to write an eBook... plus a free eBook template.Conduct Some Original Research Who doesn't love a good statistic? Conducting original research is something more and more marketers are engaging in. It allows them to bring something unique to the table. Here's a stat from some original research, about original research: 37% of  B2B  and 20% of  B2C  marketers are using original research for content marketing purposes. This option is more time heavy on the front-end, but your efforts will be rewarded. For starters, one epic piece of content can drive your entire content strategy for the whole year. You can spin off micro, industry-specific reports; chop up infographics for social media content; use the data for talking points and presentations; the list goes on. Secondly, original research offers a great carrot for gated content and can be a lead magnet. Lastly, original research is one of the best ways to get backlinks. A study from SEO PowerSuite found that original research is the best way to get backlinks to your site. Compile Influencer Opinions Reach out to the big names in your industry and ask them for an interview on a specific topic. These interviews can be aggregated into an eBook to provide readers with exclusive insights from the best in the business. Not sure what to ask? Start with comments on any topics that have changed the industry recently; the challenges they face in their roles and how they have overcome those challenges; etc. Template Kit Why tell someone how to do something when you can show them. People love templates because they save a ton of time. Going back to our marketing automation example – you could produce an eBook containing 35 (or whatever number you like) marketing automation workflows, to make every marketer's life a lot easier. There are tons of directions you could take this... The "Everything You Need to Know About Essential Oils" Kit The Busy Parent's Cloth Diapering Kit The 2019 Content Planning Kit Etc. Share Your Knowledge With The World And Create An Amazing Ebook Now that you have your ebook templates and a strategy to create killer content,  you can start attracting new subscribers. The main problem that will hinder your success is your ability to be organized. Learn more about how can help you get and stay organized  (plus a lot more). Do you have your own ebook template? Share it with us in the comments. The Best eBook Template to Generate More Subscribers (With Easy Ideas) As  a marketer, you’re creating a lot of content, and you want that content to generate subscribers. To generate those subscribers, you need to create content upgrades  your audience is chomping at the bit to download. You also know that giving away free ebooks as a content upgrade is a great way to generate more subscribers. Why? Because ebooks provide a ton of value which can convince your customers to give up their email address. At , we’ve generated as many as 2,625 new email subscribers from an ebook following the process you’re about to learn. But are ebooks worth the effort to build? Absolutely! And with the right template and outline, creating an ebook can be easy. This post will walk you through the nine steps you need to take to create and write an ebook effectively. Plus we’ve included three templates, so all you have to do is fill the text and turn it into a PDF. There’s no need for a designer. So you can throw the excuses of not having time to write an ebook out the window, and create content that generates subscribers and subsequently helps you grow your customer base. The Best eBook Template That Will Help You Generate More Subscribers In 9 Easy StepsDownload Your Ebook Template Bundle (Word + PowerPoint) Download your ebook template bundle to create ebooks at the drop of a hat quickly. Inside you’ll find: eBook outline template:  This template will help you format your thoughts and ideas before you start writing so you can stay on track. PowerPoint eBook template:  This PowerPoint ebook template will let you quickly customize and format your ebook so all you have to do is hit publish. Word  eBook template: This word template is another way for you to format, customize, and create your ebook. With these three templates, you won’t even need a designer to help you wrap up your ebook. You can do it all yourself. Grab this free #ebook template bundle from @to build your brand's authorityWhat Is An Ebook? For marketing purposes, an ebook is a brief book on a specific topic that is available in a downloadable format such as PDF, .mobi (to read on Amazon Kindle), and .epub (to read on Barnes and Noble Nook and other e-readers). These ebooks provide a variety of benefits for marketers, including: Generating subscribers Allowing you to reuse content you’ve previously written Telling a comprehensive story Getting your content on more  channels Ebooks provide something of value for customers while capturing information for the marketers who create them. Why Are Ebooks So Important For Marketers? Ebooks allow marketers to dive into a topic and teach their audience about it. The fact of the matter is blog posts sometimes can't be long enough to cover an entire topic, and if a topic is complicated, it can be challenging to cover in one post. By creating ebooks, marketers can target their audience and build content upgrades  that provide additional value for their readers. By ensuring that value, customers are then willing to share valuable information in return (ie. their email address). 9 Steps To Creating Your Own Ebook Writing an ebook can be easy as long as you plan. Because these books are a bit lengthier than your average blog post, it can be easy to get off track. However, by using this nine-step process, you’ll be able to, as we say at , plan your work, then work your plan. Here's how to create the perfect ebook for your business in nine steps.Step One: Choose Your Topic The first step in creating your ebook is to choose a topic. These topics should be something that your audience wants to learn more about. What questions do they have that you want your ebook to be able to answer? Now, you may already know the topics that your audience is interested in. If you don’t, you can use some necessary SEO keyword research skills to find out what your audience is interested in. So let’s say for example, that your audience is interested in gardening. To find a specific topic that your audience is interested in, open a tool like Moz  or Ahrefs  and type your subject into the search bar: From there, you’ll see a related list of keywords that match the topic you first entered. In the case of our example, our marketer might want to write an ebook on gardening tools, since it appears in list: If you don’t want to use keywords to determine your ebook topics, you could also pose a question to a Facebook group (if your brand has one) and ask what your audience wants to see directly. You could also create a survey using tools like Survey Monkey  or PollDaddy  and send it directly to your audience via email. Some questions you could ask your audience are: What are topics in our [industry] that you would be interested in learning about? What problems are you currently facing? What are the biggest problems your team is facing? Once you have determined what topic you want to cover, record it in your ebook outline template: Recommended Reading: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers [AMP 057] 4 Simple Brainstorming Techniques That Will Help You Write Killer Content This Is The Best 30-Minute Content Marketing Brainstorming Process Step Two: Create Your Title Once you have your topic decided, you need to figure out what major subtopics you want to cover in your book. These subtopics should help you zero in on the angle you want your ebook to cover. By zeroing in on an angle, you can avoid rambling to fill space. So let’s go back to our gardening example. The angles our example ebook could have may revolve around: Basic gardening tools list Kid-friendly gardening tools Ten types of gardening tools Best gardening tools List out potential angles for your book in your outline template: So for this example, our angle could be how to choose kid-friendly gardening tools. Once you have your angle figured out, you can create your title. Your title should answer a question your audience has about the subject to spark your audience’s  curiosity. Here are five fill-in-the-blank ebook headline templates you can use to get started. How To Do [Subject of ebook] in [Number] of Steps The Ultimate Guide to [Subject of ebook] How To [Subject of ebook] like a pro. The Beginners Guide to [Subject of ebook]. How to [Subject of ebook] to [benefit of reading your ebook]. Write out ten possible titles in your outline and choose the one that fits the angle you want to cover the best. Recommended Reading: Here Are The 101 Catchy Blog Title Formulas That Will Boost Traffic By 438% 43 Data-Driven Headline Ideas From 1,000 Of The Most Popular Posts ’s Headline Analyzer Step Three: Outline Your Chapters And Write Your Headers And Subheaders Once your title is decided,  you can move on to writing your ebook right? Not exactly. Before you jump into filling the pages of your ebook with the information,  outline your chapters and write your subheaders. This is an essential step in your ebook creation process because it will allow you to decide the order you want to share your information in. Plus it can help you avoid rambling. Remember,  this ebook is not your end all be all, magnum opus of your marketing career. Only include as much information as you need to thoroughly teach your reader about a topic. That means your ebook could have three chapters in it or seven. It needs to be as long as it needs to be to cover your topic and angle comprehensively. But no further. This is also why it is so important to have your angle figured out before you start writing. One way to do this is to create a mind map and highlight which portions of a topic you want to cover. Here’s an example of what a mind  map could look like: Let’s say our subtopic was finding the kid-friendly gardening tools for the job. After going through all of our research,  the team decides  this ebook is going to be broken into five  chapters. Our example gardening ebook could have the following chapters: Why having the right tools is so important for kid gardeners. Choosing your kid-friendly planting tools. Choosing your kid-friendly watering tools. Choosing your kid-friendly weeding tools. Choosing your kid-friendly harvesting or collection tools. Fill in your chapter titles in your template: Once you have your chapters outlined,  you can create the headers and subheaders within each one. These headers will help guide your reader and allow them to skim through and find information on the topic they  are looking for. One of our own writers,  Jordan Loftis, suggests creating your headers and subheaders as questions you want to answer in this chapter of your ebook. Now let’s say you don’t know questions your audience may have, how can you figure out what they are? You can send another survey or include questions in your initial survey that ask your audience what they want to learn about your potential ebook topic. Include open-ended questions like: What are five things you’d like to know about [subject]? What information do you need in order to solve [problem]? What do you already know about [subject]? Where have you already looked for information on [subject]? In the first chapter of our gardening ebook, some example header and subheader questions that your audience may want answers to could be: What types of kids gardening tools are there? What is a list of gardening tools that are safe for my kids? Where can I find the best gardening tools for my kids? How can I tell what a good tool for young children is vs. a bad one? What is the proper way to organize and store my kids tools so they last? Take those questions and format them into statements that become your headers. Once you have your chapters and headers worked out, you can transfer them into one of the ebook templates you downloaded earlier. Step Four: Write Each Chapter Now that you have your outline, you can start writing. For some, this can be nerve-wracking and cause writers to stare at a blinking cursor for hours on end, but not you. You have your outline to follow, so you know exactly what you want to write about. Even though your chapters and headers are in statement form, use the question-style headers you came up with earlier to guide your writing. Think of it like interviewing yourself; your reader has a question, and you are the expert with all the knowledge they need. As a blog writer, I find that writing for shorter periods of time helps me knock out blog posts as quickly as possible. So as you write  your ebook, try the following: Find someplace quiet. Turn off your phone. Turn off your computer notifications. Grab a glass of water. If you want to listen to music, try something without words. (Spotify’s Deep Focus playlist is a great option). At this point, you could also recycle your blog posts  and use that information in your ebook. Once you’re ready, add your written content to your ebook template. Once your chapters are written (but not edited), you can move on to drafting your foreword, introduction, and conclusion. Your foreword should explain to your reader why they would want to read this ebook. It should answer the question,  Ã¢â‚¬Å"Why should I (an audience member) read this book? What’s in it for me?† For our gardening ebook example, the foreword would address how we always want kids to be able to help in the garden but sometimes they can cause a mess instead of being helpful. The benefit to them is that they will be able to find the right tools to choose for their kids. Your introduction should summarize what they are going to learn reading this ebook. You should explain to your audience what they are going to learn and why they should care. In our example, this book will teach readers how to choose the right tools that will allow their kids to learn about gardening, but not cause a giant mess in the process. And your conclusion should summarize what they have learned from reading this ebook.  It should tell your reader what they’ve learned and how this will benefit them. At the end of our example gardening book, they should know what tools are great for kids who want to garden and how to properly store them to get as much use out of them as possible. Step Five: Edit and Format Your Ebook At this point, you should have a rough draft of your ebook template. Now you need to edit your draft. There are two steps to your editing process. The first one is editing for spelling and grammar. This is the point where you need to make sure you used the proper form of there  vs. they are  or that you added commas in the right places. Editing tools like Grammarly  or Hemmingway  may help you out here, but don’t solely rely on them to catch every error. Nothing beats a set of human eyes reviewing your content. Once your spelling and grammar check is complete, you can move on to line editing your ebook. Line editing is the process that allows you to ensure that your content is easy to read and you’ve thoroughly covered your topic. Taking a break in between your spelling and grammar check before you read your ebook is essential. You can line edit by reading your ebook draft line for line, or you can read it out loud. When you’ve completed your line edits and you know your content is error-free, you can move on to formatting the text in your ebook. Catherine Howard suggests  you do three things when formatting your ebook: Forget about page numbers. Remove all your indents or tabs. Avoid having a three or four line gap between your writing. The last step in your editing and formatting process is to call out quotes and statistics that you want to call to your reader’s attention. You can do this by blocking the text or changing the color: It’s important to remember that ebooks are displayed across a variety of different formats (PDF, .mobi, and .epub, for example) which means that how the book looks will be different in each one. Best practice here suggests writing your ebook in Microsoft Word and use word styles. This video walks you through how to format your ebook: If you choose to format your ebook for formats beyond the traditional PDF (which you can export from your Word ebook template that complements this blog post), the free tool Calibre will help you export your Word file into .mobi and .epub. This post  walks you through that process step by step. If you choose to do this, you may opt to provide your subscribers all three versions in a zip file so they can choose their optimal reading experience (PDF, Kindle, or Nook). Step Six: Create Graphics And Other Design Elements The next step in your process is to create any graphics or other design elements that you want to add to your ebook. Remember that graphics should not be added to your ebook at random;  they should always be used to enhance your readers understanding of the concept. If you don’t have a designer at hand,  tools like Canva  or Piktochart  can be a great place to create your graphics. If you just want to add images to your ebook, sites like Unsplash  or Stocksnap.io  are great places to find free stock photographs. Once you have graphics designed, you can add them to your ebook. Recommended Reading: How To Make The Best Blog Graphics (For Non-Designers) How To Design The Best Blog Graphics With Free Tools And Design Theory The Know It All Guide To Color Psychology In Marketing + The Best Hex Chart How To Make An Infographic In 7 Easy Steps Step Seven: Build The Landing Page That Will Host Your Ebook Ebooks can be hosted in a variety of formats to attract subscribers including blog posts, emails, and landing pages. You don’t have to host your ebook on a landing page, but it can be a great place to direct your audience with little effort. Plus, you don’t have to worry about your ebook becoming buried in an out-of-date blog post. As a marketer, building a landing page can get complicated, especially if you don’t know how to code. That’s why tools like Unbounce  or LeadPages  are great options that allow marketers to easily create their own landing pages without knowing directly how to code. Just start on a site and choose a template to build from. Both LeadPages  and Unbounce  have models created explicitly for ebooks. These tools also help you host the ebook file itself, so once a subscriber gives you their email address, the page will automatically deliver the ebook. Simply select your template and start designing. Then follow the instructions from the respective tool to launch your landing page. Once your landing page is complete, it should look something like this: Some tips to keep in mind as you draft copy for the ebook landing page: Look to the information in your foreword for inspiration. Your goal is to convince visitors they need the ebook to solve a specific pain†¦ and to solve that pain, they simply need to give you their email address. Make them feel like they’re missing out if they don’t download the ebook. Others who downloaded the ebook already have experienced amazing results because of it†¦ right? Include testimonials, write copy that appeals to the fear of missing out, and reiterate that their life could be so much better if they simply downloaded the ebook. Recommended Reading: How to Write Landing Pages That Will Boost Your Conversions Step Eight: Add Calls To Action  Into Your Landing Page Once you have your book formatted and your landing page built, you can move on to adding your CTAs (call to action). The primary purpose of creating your ebook is to generate subscribers,  so you want as many people as possible to download your book. Creating the right CTA is essential to making that happen. CTAs should ask your reader to do something: Writing a great CTA is easy, you just need to tell your audience what they are going to get in exchange. According to Crazy Egg, there are six characteristics of a high-performing CTA button. They are: That your CTA is a clickable button. They have a compelling copy that takes action-oriented approach. They are placed logically on your page. They are a contrasting color from your page. They are close to the previous action your customer has taken. I.e., if they filled out a form, the CTA button would be right underneath it. They don’t compete with other things on your web page. Here are 54 words and phrases you can use in your CTAs: You can even create multiple CTAs, and A/B test  (which both Leadpages and Unbounce allow you to do) them to find which ones work best for your audience. Recommended Reading: How To Write A Call To Action In A Template With 6 Examples Step Nine: Promote Your Ebook The last step in your ebook creation process should be to promote it. The likelihood of someone randomly stumbling on to your landing page and finding your ebook is a little too close to the â€Å"hope is a strategy† approach,  so you need to give it a boost. There are a few different ways you can do this. Email Campaigns One way that you can promote your ebook is through an email campaign. Set up a series of emails that go out to your general list or a list of people who you think would be interested in downloading your ebook. Recommended Reading: What Are Good Email Click-Through Rates? We Share Our Data With You. The Complete, 4-Step Email List Building Strategy That Will Make You Successful Create a specific CTA for your emails and draft your content ahead of time. You can add tracking links (via bit.ly) that lead to your landing page so you can see how many of your email subscribers have clicked the link and downloaded your ebook. However, you can create the most compelling copy in the world but that won’t mean anything if your audience doesn’t see it. Which is why you need to send your email at the best time. Once your email is sent, track opens, clicks to your links as well as downloads of your ebook. Your email tracking data should be stored within your email service provider. For a project of this magnitude, ’s Head of Marketing Demand Generation, Nathan Ellering, suggests sending at least three emails to your existing subscribers over the course of three weeks. Social Media Campaigns Another way to promote your ebook to your followers is through a social media campaign. Social campaigns are an easy way to promote your content directly to your audience. How do you know how often to promote your ebook on each of your social media channels? Here is an infographic on the best publishing schedule for your ebook landing page: Using this promotion schedule will make it easy to maximize the reach of your content and get it in front of as many eyes as possible. Make Project Managing These 9 Steps a Cinch When you're releasing an eBook, it takes a lot of hands to make it come to life. You'll need: Writing. Editing. Design. Social media promo. Email promo. A landing page. makes it easy to manage all the moving parts of your marketing projects. With the Kanban dashboard, you can create custom project workflows so you can easily see exactly what stage your eBook is in. Here's how it works... First, navigate to the "project view" in your left-hand menu. From here, you can see what phase your eBook is in. Ready to move it from design to promo? No prob – just drag and drop. Keep that eBook project moving forward by focusing on the crucial steps. Everyone on your team is in the loop – which means fewer meetings and more time to get work done. Now, Let's Talk Topic Ideas This can often be the most difficult part of writing an eBook. Trying to figure out a topic that hasn't been already talked about to death is no easy feat. Here are 5 easy ways to compile your eBook. Repurpose Blog Posts As mentioned earlier, chances are you've got an eBook goldmine sitting right under your nose and you don't even realize it. One of the easiest ways to get your eBook going is to stitch together several of your blog posts to create an ultimate how-to eBook. Say you've got a bunch of posts about marketing automation... Create an "Ultimate Guide to Marketing Automation eBook" where relevant blog posts are fused together in a coherent way. You can re-write the content so it's different, without having to re-invent the wheel. 5 easy ways to write an eBook... plus a free eBook template.Conduct Some Original Research Who doesn't love a good statistic? Conducting original research is something more and more marketers are engaging in. It allows them to bring something unique to the table. Here's a stat from some original research, about original research: 37% of  B2B  and 20% of  B2C  marketers are using original research for content marketing purposes. This option is more time heavy on the front-end, but your efforts will be rewarded. For starters, one epic piece of content can drive your entire content strategy for the whole year. You can spin off micro, industry-specific reports; chop up infographics for social media content; use the data for talking points and presentations; the list goes on. Secondly, original research offers a great carrot for gated content and can be a lead magnet. Lastly, original research is one of the best ways to get backlinks. A study from SEO PowerSuite found that original research is the best way to get backlinks to your site. Compile Influencer Opinions Reach out to the big names in your industry and ask them for an interview on a specific topic. These interviews can be aggregated into an eBook to provide readers with exclusive insights from the best in the business. Not sure what to ask? Start with comments on any topics that have changed the industry recently; the challenges they face in their roles and how they have overcome those challenges; etc. Template Kit Why tell someone how to do something when you can show them. People love templates because they save a ton of time. Going back to our marketing automation example – you could produce an eBook containing 35 (or whatever number you like) marketing automation workflows, to make every marketer's life a lot easier. There are tons of directions you could take this... The "Everything You Need to Know About Essential Oils" Kit The Busy Parent's Cloth Diapering Kit The 2019 Content Planning Kit Etc. Share Your Knowledge With The World And Create An Amazing Ebook Now that you have your ebook templates and a strategy to create killer content,  you can start attracting new subscribers. The main problem that will hinder your success is your ability to be organized. Learn more about how can help you get and stay organized  (plus a lot more). Do you have your own ebook template? Share it with us in the comments.